Fred Smith

Fred Smith, Chief Executive Officer of Guesthouse Hospitality

Fred Smith co-founded Guesthouse Hospitality – the Atlanta-based restaurant, hospitality and entertainment group – with his brother, Andre Smith, in early 2011, with a goal of revolutionizing the social scene for young professionals. As an experienced, upbeat leader with specialties ranging from strategic planning and project management to financial modeling, tourism and marketing, Fred’s entrepreneurial spirit provides strategic direction for Guesthouse Hospitality, while overseeing the company’s overall operations and project developments.

Prior to founding Guesthouse Hospitality, Fred served Bain & Company as Case Team Leader and Consultant where he
coordinated and implemented distinct strategies to transform customer experiences through interactive marketing techniques and effective day-to-day operations and cost management.

In 2009, as Business Development Director of Big Brothers Big Sisters of Mid-Florida, Fred lead the organization out of an impending closure – and consequentially restored its credibility and operating sustainability – after establishing influential partners, restructuring the Board of Directors and initiating five successful fundraising events that raised more than $40,000 in less than six months.

His experience also includes positions with Target Corporation, Harris Corporation and Tropical Connection, a tourism group in which he co-founded with his brother in 2006. Fred holds an MBA from Harvard Business School – where he managed the program budget of $10M after being elected Co-President of the Student Association – and a BS in Computer Science and Engineering from the University of Florida.